Personalization:
Handwritten direct mail is the ultimate in personalization. It is a proven combination of truly handwritten notes inside of hand addressed envelopes. You have the opportunity to make each piece different. No two packages are exactly alike.

Perception:
On numerous occasions, handwritten campaigns have resulted in a recipient responding with a letter thanking the organization for such thoughtfulness, personalization, and warmth. This happens on a consistent basis with handwritten mail. The handwritten appeal enriches the all important relationship with your client while the standard pre-printed piece has the potential to be cold and offensive.

Packaging:
The handwritten address is 75% of the reason the recipient opens and reads the appeal. The packaging accounts for the other 25% of why the handwritten concept gets such dynamic results. This is where The Hand Written Mailers creative team proves its industry knowledge, mailing after mailing.

The ultimate goal is to get your letter opened by your focus group.  The theory of handwritten mailers is as follows.  If you go to your mailbox and see 2 letters addressed to you, 1 handwritten and 1 pre-printed label, every person will opt to open the handwritten letter.  The handwritten mail piece creates curiosity and shows thoughfulness and personalization.  The bottom line is handwritten mailers get opened.